Millie White-Label — Partner Pitch

How it works

Four steps. We handle three of them.

Your customers order from a page that looks and feels like your brand. Everything else happens behind the scenes.

1

Customer finds your page

QR code with their reservation, emailed if they ask about cakes, or linked on your website. They land on your branded ordering page.

2

They pick a cake

Choose a design, pick a flavour and size, add extras like gold leaf or a custom name topper. 5 minutes, done.

3

We bake and deliver

Millie handles production, quality, packaging, and delivery. You never touch a mixing bowl.

4

You earn on every order

Commission is calculated automatically and deposited to your Stripe account. No invoices, no chasing.

The ordering experience

What your customer sees

A clean, curated catalog. No decision fatigue. Pick a look, choose a flavour, pick a size, schedule delivery.

cakes.yourrestaurant.com

Your Restaurant Celebration Cakes

Pick the cake you want to see on the table.

Choose a design, then pick your flavour, size, and extras. All cakes made to order, 48-hour lead time.

Studio

Hand-piped rosette swirls in a tonal palette. Classic, refined, and our most requested.

From $68 Order

Bloom

White canvas with scattered edible dried flowers. Delicate and seasonal.

From $72 Order

Drift

Bold watercolour strokes in a custom colour palette. Expressive and one of a kind.

From $78 Order

Cloud

Soft ombre gradient with exposed texture. Effortless and modern.

From $68 Order

Bare

Textured plaster finish, nothing more. Minimalism at its most confident.

From $62 Order

Customization

Every cake is made to order

Your customers pick a design, then make it theirs: flavour, size, and personal touches. Simple choices, not decision fatigue.

Studio

1. Flavour

Thai Tea Matcha Vanilla Earl Grey Mango Chocolate Taro Ube

2. Size

7 inch

Serves 8-12

$68

9 inch

Serves 16-20

$88

10 inch

Serves 24-30

$108

3. Extras

Gold Leaf +$12

Edible 24K gold leaf accent

Custom Name Topper +$18

Personalised acrylic topper

Message Card +$5

Handwritten card with the cake

Number Candles +$8

Gold numeral candles

Studio, Thai Tea, 7"

Serves 8-12, 1 extra

$80

Every design comes in multiple colour palettes

Your customers can request a custom colour combination to match their event. Birthday in coral, baby shower in lavender, corporate gala in forest green.

Same design, completely different feel. That's what makes it personal without making it complicated.

Your brand

It looks like you made it

Every partner gets a branded page with their own colours, logo, and domain. Your customer never sees another brand until the footer.

Favorites Thai BBQ Restaurant

cakes.myfavethai.com
Peach palette, Helvetica, flat cards.
QR code with reservations.

The Drake Hotel Hotel

cakes.thedrake.ca
Dark palette, serif headings, rounded cards.
Concierge sends link to guests.

Acme Corp Corporate

treats.acmecorp.com
Corporate blue, sans-serif, clean.
Office manager orders for team events.

Your Brand Here Any business

cakes.yourbrand.com
Your colours, your logo, your domain.
Set up in one conversation.

End to end

From order to doorstep, nothing falls through

Every order flows through a single pipeline. You see the status. We handle the work.

Customer

Orders on your page

Picks design, flavour, size. Pays via Stripe. Gets confirmation email.

Automatic

Order flows to Millie

Production queue updated. Ingredients allocated. Capacity tracked.

Millie

We bake it

Made to order. Quality checked. Packaged for transport.

Millie

We deliver it

Same-day delivery across Toronto. Customer gets tracking updates.

Automatic

You get paid

Commission deposited to your Stripe. No invoicing, no chasing.

Division of work

What you do vs. what we do

You

✓ Choose which cakes appear on your page
✓ Set your brand colours and logo
✓ Share the link with reservations or on request
✓ Optionally override pricing for your audience
✓ Collect commission on every sale

Millie

✓ Design and maintain the cake catalog
✓ Bake every cake to order
✓ Handle delivery across Toronto
✓ Manage payments and payouts
✓ Customer support for order issues
✓ Keep the platform running and updated

Revenue

Passive revenue from day one

Commission is automatic. No inventory, no staff time, no upfront cost.

$0

Setup cost

No fees to launch. We build your branded page and connect your Stripe account.

15-25%

Commission per order

Configurable rate. Deposited directly to your Stripe account after each sale.

0 hrs

Your time per order

We handle baking, packaging, delivery, and customer support. You just share the link.

Your brand. Our cakes. Celebrations handled.

Four steps. We handle three of them.

Customer finds your page

They pick a cake

We bake and deliver

You earn on every order

What your customer sees

Pick the cake you want to see on the table.

Studio

Bloom

Drift

Cloud

Bare

Every cake is made to order

Studio

Every design comes in multiple colour palettes

It looks like you made it

From order to doorstep, nothing falls through

What you do vs. what we do

You

Millie

Passive revenue from day one

Ready to add celebration cakes?